Bing Blogs

From $1 million USD prizes to a customized Mercedes-Benz, Microsoft Rewards members are having unforgettable winning moments. Your story could be next.

Bing Webmaster Tools introduces Topics Portfolio, a beta view of sites’ presence across thematic AI Search clusters. It combines portfolio-level context with query-level opportunities for planning growth.Each topic shows Topic Size, Sites Cited, and Queries, indicating demand, competition, and activity.Topic detail pages separate existing grounding queries from Opportunity Queries where other sites appear.AI-generated classifications and ecosystem metrics are approximate, so users should treat results as directional and provide feedback through built-in controls.

Microsoft Bing Webmaster Tools introduces four expanded AI performance capabilites in preview: Intents, Topics, Citation Share, and Compare, enhancing publishers’ understanding of AI-generated content visibility and citation dynamics. These tools build on existing AI Performance reporting to provide deeper insights into user intent, topics (thematic relevance), and citation share over time. The Intents feature categorizes queries into query intents like Informational or Commerce to clarify why content is cited. Topics cluster related queries into broader themes, helping identify content authority and gaps. Citation Share offers a relative measure of a publisher’s visibility compared to other sources for similar queries.

AI applications are only as good as the information they reason from. Without fresh, high-quality web data, they are less dependable. Today, Microsoft is launching Web IQ: a suite of AI-native grounding APIs built for the agentic era, connecting AI systems and agents to current, real-world intelligence from across the web — including web pages, news, images, and videos.

Today, we’re introducing an evolution of Bing Image Search– a unique AI-guided experience that organizes results to reduce the feeling of being overwhelmed, making it easier to find what you’re looking for.

In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user controls to ensure that when it matters most, support is more visible than harm.

Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or challenge what the AI system produces. That is the shift – and it runs deeper than it might first appear.

Harrier is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking 1st on the multilingual MTEB-v2 benchmark. This result reflects Microsoft’s sustained commitment to improve grounding quality through advances in embedding models.

Enhanced mapping accuracy worldwide: Bing Maps completes the global rollout of TomTom Orbis Addresses, with Orbis data now live worldwide — improving coverage, precision, and freshness.

The Microsoft Rewards Total Prize Drop is officially underway, and it’s bringing the biggest rewards yet. For a limited time, Microsoft Rewards members can enter for a chance to win a $1,000,000 USD cash grand prize or one of three customizable Mercedes‑Benz cars.