Bing Search Blog

AI applications are only as good as the information they reason from. Without fresh, high-quality web data, they are less dependable. Today, Microsoft is launching Web IQ: a suite of AI-native grounding APIs built for the agentic era, connecting AI systems and agents to current, real-world intelligence from across the web — including web pages, news, images, and videos.

Today, we’re introducing an evolution of Bing Image Search– a unique AI-guided experience that organizes results to reduce the feeling of being overwhelmed, making it easier to find what you’re looking for.

In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user controls to ensure that when it matters most, support is more visible than harm.

Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or challenge what the AI system produces. That is the shift – and it runs deeper than it might first appear.

Harrier is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking 1st on the multilingual MTEB-v2 benchmark. This result reflects Microsoft’s sustained commitment to improve grounding quality through advances in embedding models.

The Microsoft Rewards Total Prize Drop is officially underway, and it’s bringing the biggest rewards yet. For a limited time, Microsoft Rewards members can enter for a chance to win a $1,000,000 USD cash grand prize or one of three customizable Mercedes‑Benz cars.

At Microsoft, we’ve been steadily advancing grounding technology for a while, building on decades of operating large‑scale search and information systems through Bing and focusing on scale, reliability, and trust. And today, Microsoft grounding powers nearly every major AI assistant in the market. While much of our work happens behind the scenes, it plays an essential and profound role in today’s AI ecosystem, providing users with answers that are fluent, factually correct, and genuinely helpful. 

Today, we are excited to announce the launch of the new Bing Places for Business experience —an evolution shaped by deep user research, thoughtful design, and a commitment to help business owners thrive in local search. Bing Places for Business is a free online platform where businesses can create and manage their listings to appear in Bing search results and Bing Maps, making them more visible to potential customers.

Get ready for the Microsoft Rewards Ultimate Giveaway, where more prizes mean more winners every day! We’re giving away one $1,000,000 USD Grand Prize and 650 daily Instant Prizes equaling a total of $1,000,000 USD.

We’re thrilled to share that Bing Image Creator now includes the latest GPT-4o image generation model – for free. This upgrade delivers you even more intelligence, flexibility, and options; GPT-4o joins the existing DALL-E3 model many of you know and love so you can turn your ideas into stunning visuals with greater ease, confidence, and control.