Beware the Brushing Scam What You Need to Know About Free Merchandise Arriving at Your Doorstep.
In an age where online shopping has become the norm, many of us eagerly anticipate the arrival of packages on our doorstep but beware of the brushing scam. Few things bring as much joy as an unexpected delivery especially when it comes in a familiar Amazon box. However, recent warnings from the Better Business Bureau (BBB) have shed light on a new twist in the world of scams called the brushing scam.
What is a Brushing Scam?
Brushing is a type of scam where companies, often fraudulent, send out unsolicited merchandise to unsuspecting individuals. Typically, these items are low-cost or obsolete products that the scammers have purchased in bulk. The goal? To create fake reviews on e-commerce platforms where these products are sold. By sending products to random consumers and then writing positive reviews under their names, the scammers artificially inflate the products’ ratings and sales rankings. This deceptive practice can mislead countless unsuspecting customers.
The BBB’s Warning
Recently, the BBB reported an uptick in brushing scams targeting consumers across the country. People are receiving packages containing items they never ordered, often branded with reputable names but sourced through questionable means. Even though the merchandise appears “free,” it should be a cause for concern.
Receiving a free product in the mail might feel like an early holiday present, but the BBB reminds us that this is often a bait-and-switch tactic used to boost a seller’s online reputation. While it may seem harmless initially, it raises significant questions about consumer data security. Scammers typically acquire names and addresses through various means, including data breaches or purchasing lists from illicit sources.
Signs You Might Be a Victim of a Brushing Scam
- Unsolicited Packages: If you receive items you didn’t order, it’s a red flag.
- Strange or Unknown Brand Names: Many of these products come from obscure brands or unknown sellers.
- Odd Product Choices: The items can be anything from an assortment of household gadgets to obscure trinkets that make little sense for you or your family.
- Suspicious Charges on Your Account: In some cases, the scam may not stop at sending unsolicited merchandise. Some victims have reported unauthorized charges linked to the shipment.
What Should You Do?
If you suspect you’ve fallen victim to a brushing scam, the BBB recommends taking the following steps:
- Don’t Engage: Simply ignore the package and avoid reaching out to the sellers. Engaging may lead to unwanted spam or even further solicitation.
- Report the Incident: Share your experience with the BBB or your local consumer protection agency. Your report can help authorities track down the fraudsters.
- Check Your Accounts: Monitor your financial accounts for any unauthorized purchases or suspicious activities.
- Consider a Security Freeze: If you’re particularly concerned about identity theft, consider placing a freeze on your credit with the major credit bureaus.
- Spread the Word: Alert friends and family about brushing scams to help them avoid pitfalls.
Conclusion
As online shopping continues to evolve, so too do the tactics employed by scammers. While the allure of free merchandise can be enticing, it’s essential to remain vigilant. The BBB’s warning regarding brushing scams serves as a valuable reminder to trust but verify. Awareness is critical in protecting yourself and your information from those who seek to exploit the online marketplace. The best gift you can give yourself this season. The peace of mind that comes with understanding potential scams and knowing how to avoid them.