Webmaster Blog

AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user behavior inside AI experiences and use those insights to strengthen visibility, trust, and meaningful outcomes.

Take control of how your content appears in Bing Search and AI answers. The new data-nosnippet HTML attribute lets you hide selected sections such as paywalled, promotional, or experimental content without affecting visibility or ranking. Learn how to balance visibility and protection in Bing-powered experiences.

AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content visible. Learn why Bing recommends using both.

Search is evolving and so has Bing Webmaster Tools. With expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration, you’ll have the tools to keep your content optimized as search continues to change. Learn how to get started today.

In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, they’re expected. This post explores how IndexNow helps merchants surface product changes faster, reduce ad mismatches, and stay visible in dynamic discovery experiences.

With adoption from Amazon, Shopify, and Milestone, IndexNow is emerging as a critical protocol for content that needs to be found fast. This update explores how leading platforms are accelerating visibility, and what it means for those navigating today’s AI-driven, real-time search environment.

At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search with conversational experiences, anticipatory decision-making, and smarter indexing.

Interested in new ways to make more informed decisions, identify key trends, and achieve better results? Learn how Bing Webmaster Tools’ enhanced Search Performance feature can supercharge your strategy and unlock hidden opportunities.

Copilot in Bing Webmaster Tools is now generally available and live to all users! Discover how Copilot’s key features like real-time Q&A, deep data analysis, and easy-to-access learning resources can enhance your site’s performance and optimization efforts.

With major players like GoDaddy, Internet Archive, and Condé Nast now on board, IndexNow is transforming industries and setting new standards for content discovery. Learn how this innovative protocol is empowering businesses with real-time content updates and working towards a better search experience for all.