Google Search Central

Content creators and publishers use many channels beyond their own websites to reach their audiences. As people gravitate toward firsthand perspectives and different content formats, we want to make it easier for site owners and creators—even those without their own website—to get a consolidated view of how all of their content is getting discovered on Search.

We’re excited to officially announce the next stop for Search Central Live Deep Dive Europe 2026! Mark your calendars: based directly on your feedback, we’re headed to Barcelona, Spain, from September 30 to October 2, 2026.

As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event—a place where all of you can truly connect, learn, and enjoy.

Today, we’re excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site’s visibility within generative AI features on Search.

As people increasingly gravitate to generative AI experiences and find information in new ways, we’re publishing a new resource to help website owners, SEOs, and developers understand how to optimize their content for appearance in generative AI features in Search, and in turn Google Search overall.

Today, we are expanding our spam policies to address a deceptive practice known as “back button hijacking”, which will become an explicit violation of the “malicious practices” of spam policies, leading to potential spam actions.

We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China.

If you tuned into episode 105 of the Search Off the Record podcast, you might have heard us diving deep into a topic that is close to our hearts (and our servers): the inner workings of Googlebot.

Just a short note this time!

It’s that time of the year again! Let’s talk about the Search Central Live (SCL) schedule for the Asia Pacific (APAC) region. We have mapped out a series of events designed to connect you with our Search teams and fellow community members. Here is everything you need to know about our plans for the year, at least for the APAC region.