Google Search Central

We hope you’re as excited about Search Central Live Deep Dive APAC as we are! With just a few weeks to go, we wanted to share an exciting experiment that we’re planning to run at the event, and introduce our community speakers. Let’s start with the experiment.

As part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website owners.

Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we’re adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.

As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our new AI Mode. The underpinnings of what Google has long advised carries across to these new experiences. Focus on your visitors and provide them with unique, satisfying content. Then you should be well positioned as Google Search evolves, as our core goal remains the same: to help people find outstanding, original content that adds unique value. With that in mind, here are some things to consider for success in Google Search all around, including our AI experiences.

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world. In this post, we’ll review the current state of app deep links — take a look at what they are, the benefits of using them, and how to implement them effectively.

We’re ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event that will be held in Bangkok, Thailand this year on July 23-25!

A few months ago, we announced an improved way to view recent performance data in Search Console. The “24 hours” view includes data from the last available 24 hours and appears with a delay of only a few hours. This view can help you find information about which pages and queries are performing in this recent timeframe and how content you recently published is picking up.

In the previous posts about the Robots Exclusion Protocol (REP) we explored what’s already possible to do with its various components — namely robots.txt and the URI level controls. In this post we will explore how the REP can play a supporting role in the ever-evolving relation between automatic clients and the human web.

Hello 2025! (Yeah, we know, time flies!) We’ve had some exciting plans in the works for Search Central Live (SCL) Asia Pacific this year, and we’re super excited to let you in on what we’ve been up to. We’ve been listening closely to your feedback, and we’re cooking up something different than what we usually do–something bigger, deeper, and more tailored to you!

With the robots.txt file, site owners have a simple way to control which parts of a website are accessible by crawlers. To help site owners further express how search engines and web crawlers can use their pages, the web standards group came up with robots meta tags in 1996, just a few months after meta tags were proposed for HTML (and anecdotally, also before Google was founded). Later, X-Robots-Tag HTTP response headers were added. These instructions are sent together with a URL, so crawlers can only take them into account if they’re not disallowed from crawling the URL through the robots.txt file. Together, they form the Robots Exclusion Protocol (REP).

A long-standing tool for website owners, robots.txt has been in active use for over 30 years and is broadly supported by crawler operators (such as tools for site owners, services, and search engines). In this edition of the robots refresher series, we’ll take a closer look at robots.txt as a flexible way to tell robots what you want them to do (or not do) on your website.

We’re very excited to announce that Search Central Live is going to Madrid for the first time on April 9! The event will have a mix of presenters from the Google Search, News, and Partnerships teams and the content will be delivered in English and Spanish, but we’ll have live translation.

On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa! We’re excited to welcome you at Search Central Live South Africa and talk about all things Google Search!

Every now and then we get questions about robots.txt, robots meta tags, and the control functionality that they offer. Following our December series on crawling, we thought this would be the perfect time to put together a light refresher. So, if you’re curious about these controls, follow along in this new blog post series!

We’re excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025. The Google Search team has organized events in the city several times, but this time we’re bringing our main Search event to the city that never sleeps. Come and join us for a day of discussion, listening, and meeting new people.

We’re excited to announce that Search Central Live is returning to São Paulo in 2025. Following our successful events in 2023 and 2024, we’re continuing our mission to help Brazilian businesses enhance their site’s performance in Google Search. And this year we’re visiting Recife for the first time.

Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search results. Initially introduced as part of the “site hierarchy” feature, we’ve found that the breadcrumb element isn’t as useful to people who are searching on mobile devices, as it gets cut off on smaller screens. Starting today, we’ll no longer show breadcrumbs on mobile search results in all languages and regions where Google Search is available (they continue to appear on desktop search results).

It might happen that by the end of this post you’re going to try to decide who wrote this blog post, a large language model (LLM) or Gary. And you’d be right to ponder that and delve into the intricacies of the language used that gives away LLMs, for this is the time of the year when we can get away with publishing a blog post with barely any review (future Gary will deal with the potential, nay, likely fallout I guess). As we often do in the last post of a year, we’re looking at what happened on Google Search Central in 2024 according to an LLM (or Gary), and maybe hinting at what might be coming in 2025 (but maybe this is just a hook to keep you reading…).

Content delivery networks (CDNs) are particularly well suited for decreasing latency of your website and in general keeping web traffic-related headaches away. This is their primary purpose after all: speedy delivery of your content even if your site is getting loads of traffic. The “D” in CDN is for delivering or distributing the content across the world, so transfer times to your users is also lower than just hosting in one data center somewhere. In this post we’re going to explore how to make use of CDNs in a way that improves crawling and users’ experience on your site, and we also look at some nuances of crawling CDN-backed sites.

Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully. Why? Because it can generate a near-infinite number of URLs, which causes all sorts of crawling problems.