Google Search Central

We’re always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Search. That’s why we’re happy to announce a new feature within the Search Console performance reports: Custom annotations. This feature is designed to empower you to add your own contextual notes directly to your performance charts. Think of it as a personal notebook for your Search data.

We’re excited to announce that we’re now expanding the options for merchants to provide shipping and returns information, even if they don’t have a Merchant Center account. Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data.

We’re thrilled to announce our upcoming Search Central Live Zurich on December 9th! This is a fantastic opportunity for SEO and digital marketing professionals to connect, learn and engage with each other and the Google Search teams.

We’re constantly working to simplify the search results page, so that it’s quick and easy to find the information and websites you’re looking for. As part of this effort, we regularly evaluate all of our existing features to make sure they’re still useful, both for people searching on Google and for website owners.

We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries. One of the challenges when analyzing search performance data is that there are many different ways to write the same query: you might see a dozen different variations for a single user question – including common misspellings, slightly different phrasing, and different languages. Query groups solve this problem by grouping similar queries.

For the first time, Search Central Live is coming to Dubai on October 21, 2025! After events in Europe, Latin America, and Asia, we’re continuing our mission to help you enhance your site’s performance in Google Search, live in Dubai, UAE.

When shoppers are online, knowing which store to buy from can be a tough decision. The new store widget powered by Google brings valuable information directly to a merchant’s website, which can turn shopper hesitation into sales. It addresses two fundamental challenges ecommerce retailers face: boosting visibility and establishing legitimacy. The widget helps you attract customers and encourage them to make a purchase. Businesses using the store widget on their websites saw up to 8% higher sales within 90 days compared to similar businesses without it.

Get ready, Japan! We’re thrilled to announce the return of Search Central Live Tokyo on Nov 7, 2025! If you are fluent in Japanese and are interested, read on! We’re bringing back all the elements you loved, with even more opportunities for you to shape the experience.

As part of our broader APAC plan, which includes new Deep Dive events and two local language editions, we are happy to announce the details for our Chinese language event: Search Central Live Hong Kong!

We’re very excited to announce that Search Central Live is coming back to Ciudad de Mexico on September 25! Following successful events throughout the world earlier this year, we’re continuing our mission to helpyou enhance your site’s performance in Google Search.

We’re excited to announce the Google Trends API alpha test. This new API will help Researchers, Journalists, and Developers to understand Search behaviors and patterns. While Trends data is available through the Trends website, the API provides new ways to use the data inside your organization in a scalable way.

We’re excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console’s Performance report. With this change, we aim to streamline your workflow, make it easier to find opportunities to improve your site’s performance, and provide more ways to explore specific areas of interest.

We hope you’re as excited about Search Central Live Deep Dive APAC as we are! With just a few weeks to go, we wanted to share an exciting experiment that we’re planning to run at the event, and introduce our community speakers. Let’s start with the experiment.

As part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website owners.

Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we’re adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.

As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our new AI Mode. The underpinnings of what Google has long advised carries across to these new experiences. Focus on your visitors and provide them with unique, satisfying content. Then you should be well positioned as Google Search evolves, as our core goal remains the same: to help people find outstanding, original content that adds unique value. With that in mind, here are some things to consider for success in Google Search all around, including our AI experiences.

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world. In this post, we’ll review the current state of app deep links — take a look at what they are, the benefits of using them, and how to implement them effectively.

We’re ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event that will be held in Bangkok, Thailand this year on July 23-25!

A few months ago, we announced an improved way to view recent performance data in Search Console. The “24 hours” view includes data from the last available 24 hours and appears with a delay of only a few hours. This view can help you find information about which pages and queries are performing in this recent timeframe and how content you recently published is picking up.

In the previous posts about the Robots Exclusion Protocol (REP) we explored what’s already possible to do with its various components — namely robots.txt and the URI level controls. In this post we will explore how the REP can play a supporting role in the ever-evolving relation between automatic clients and the human web.