Google Search Central

Today we’ve released the February 2026 Discover core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that people find the Discover experience more useful and worthwhile with this update.

Search Central Live is coming back to South America! After many successful events in the region, we’re continuing our mission to help you enhance your site’s performance in Google Search.

It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we’ve been on a mission to connect, share, and—most importantly—listen.

Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views. This new functionality allows you to adjust the time aggregation of any of the performance charts, helping you smooth out daily changes and focus on the overall trend of traffic to your website.

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. With this update, we are expanding the Search Console Insights report to include performance data not only for your website, but also for some of your social channels. This new integration allows you to review Search performance of social channels associated with your website directly within Search Console.

The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding the exact data you need can take more time than you’d like. Today, we’re excited to announce an experimental feature in the Performance report designed to reduce the effort it takes for you to select, filter, and compare your data: AI-powered configuration.

We’re happy to announce we’re providing an additional tool to analyze the performance of your website by query type in the Search Console Performance Report: the branded queries filter. This new feature is designed to help analyze the queries driving traffic to your site by automatically differentiating between branded and non-branded queries.

We’re always looking for new ways to help you understand your data and make smarter decisions when it comes to Google Search. That’s why we’re happy to announce a new feature within the Search Console performance reports: Custom annotations. This feature is designed to empower you to add your own contextual notes directly to your performance charts. Think of it as a personal notebook for your Search data.

We’re excited to announce that we’re now expanding the options for merchants to provide shipping and returns information, even if they don’t have a Merchant Center account. Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data.

We’re thrilled to announce our upcoming Search Central Live Zurich on December 9th! This is a fantastic opportunity for SEO and digital marketing professionals to connect, learn and engage with each other and the Google Search teams.

We’re constantly working to simplify the search results page, so that it’s quick and easy to find the information and websites you’re looking for. As part of this effort, we regularly evaluate all of our existing features to make sure they’re still useful, both for people searching on Google and for website owners.

We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries. One of the challenges when analyzing search performance data is that there are many different ways to write the same query: you might see a dozen different variations for a single user question – including common misspellings, slightly different phrasing, and different languages. Query groups solve this problem by grouping similar queries.

For the first time, Search Central Live is coming to Dubai on October 21, 2025! After events in Europe, Latin America, and Asia, we’re continuing our mission to help you enhance your site’s performance in Google Search, live in Dubai, UAE.

When shoppers are online, knowing which store to buy from can be a tough decision. The new store widget powered by Google brings valuable information directly to a merchant’s website, which can turn shopper hesitation into sales. It addresses two fundamental challenges ecommerce retailers face: boosting visibility and establishing legitimacy. The widget helps you attract customers and encourage them to make a purchase. Businesses using the store widget on their websites saw up to 8% higher sales within 90 days compared to similar businesses without it.

Get ready, Japan! We’re thrilled to announce the return of Search Central Live Tokyo on Nov 7, 2025! If you are fluent in Japanese and are interested, read on! We’re bringing back all the elements you loved, with even more opportunities for you to shape the experience.

As part of our broader APAC plan, which includes new Deep Dive events and two local language editions, we are happy to announce the details for our Chinese language event: Search Central Live Hong Kong!

We’re very excited to announce that Search Central Live is coming back to Ciudad de Mexico on September 25! Following successful events throughout the world earlier this year, we’re continuing our mission to helpyou enhance your site’s performance in Google Search.

We’re excited to announce the Google Trends API alpha test. This new API will help Researchers, Journalists, and Developers to understand Search behaviors and patterns. While Trends data is available through the Trends website, the API provides new ways to use the data inside your organization in a scalable way.

We’re excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console’s Performance report. With this change, we aim to streamline your workflow, make it easier to find opportunities to improve your site’s performance, and provide more ways to explore specific areas of interest.

We hope you’re as excited about Search Central Live Deep Dive APAC as we are! With just a few weeks to go, we wanted to share an exciting experiment that we’re planning to run at the event, and introduce our community speakers. Let’s start with the experiment.