Google Search Central

We’re looking forward to meeting you at the Google office in Zurich for Search Central Live Zurich 2024 on Dec 12, 2024. Join us for presentations, Q&A and networking on December 12, 2024.

Earlier this year, as part of our work to fight spam and deliver a great Search experience, we launched a spam policy to combat site reputation abuse. We’re clarifying our policy language to further target this type of spammy behavior. We’re making it clear that using third-party content on a site in an attempt to exploit the site’s ranking signals is a violation of this policy — regardless of whether there is first-party involvement or oversight of the content.

It’s been over ten years since we initially announced the sitelinks search box in Google Search, and over time, we’ve noticed that usage has dropped. To help simplify the search results, we’ll be removing this visual element starting on November 21, 2024.

Our first two Search Central Live events in Asia this year have been wrapped up and we finished looking back at what we’ve learned and what we can do better.

Google’s Store Ratings have been helping US merchants highlight the high quality experiences other shoppers have had right from Search, and we’re now bringing store ratings to English-language shopping searches in Australia, Canada, India and the United Kingdom.

We’re sharing more information about our new search experiences in South Africa, and how South African platforms can express interest and participate.

This post is about the new Google Trends Tutorials YouTube series. In these videos you’ll learn how to use Google Trends to analyze patterns in Google Search and Youtube searches, and use them to create interesting content online.

Over the recent years, AVIF has become one of the most commonly used image formats on the web. We’re happy to announce that AVIF is now a supported file type in Google Search, for Google Images as well as any place that uses images in Google Search. You don’t need to do anything special to have your AVIF files indexed by Google.

As previously announced, we’re coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we’re very excited! The KL event will be in English and the Taipei event will be conducted in Mandarin (Traditional Chinese).

This post announces the August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.

This post announces Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search.

This post discusses a new and easier way to add shipping or return information directly in Search Console.

We’re coming back to Thailand with Search Central Live! As mentioned in our blog post about our APAC plans for SCL, we now have a date and a site where you can sign up for a chance to secure your spot at Search Central Live Bangkok 2024.

The Google Search Central LinkedIn channel is (finally) here!

We’re adding support for return policies at the organization level, which means you’ll be able to specify a general return policy for your business instead of having to define one for each individual product you sell.

The last step of our migration to a mobile-first index will soon be complete: the small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024. Most websites do not need to do anything!

Search Central Live is coming back to the Asia Pacific region, bringing you insights from Google Search, fun networking opportunity, and more! This year we’re aiming to visit Indonesia, Malaysia, Taiwan, and Thailand.

This post discusses an update to Search Console’s user and permissions to improve the accuracy and reflect the actual state of unused ownership tokens.

We’re excited to announce a Search Central Live event in Warsaw, Poland on April 24, 2024. Search Central Live is our global Google Search event series specifically for site owners, publishers, and SEOs.

Today we announced the March 2024 core update. This is designed to improve the quality of Search by showing less content that feels like it was made to attract clicks, and more content that people find useful. We also shared that we have new spam policies to better handle the practices that can negatively impact Google’s search results. In this post, we’ll go into more detail for creators about both the update and the spam policies.